Intentional design
Everything we do starts with why
Made with care
We believe in building better
A team with a goal
Real people making great products
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
Discover refined modest elegance with the Insha Abaya, crafted from premium nida fabric and designed to offer a perfect balance of softness, structure, and flow. With thoughtful detailing and a fluid silhouette, this abaya brings elevated simplicity to everyday and occasion wear.
• Soft mocha-taupe tone that adds warmth and a naturally elegant neutral finish.
• Premium nida fabric with a smooth, breathable texture and graceful lightweight drape.
• Subtle side tie detailing that allows gentle waist definition while maintaining modest coverage.
• Softly gathered sleeves with extended cuffs for a structured yet relaxed silhouette.
• Full-length flowing design that moves effortlessly and flatters all body types.
• Minimal, clean construction that reflects timeless modest fashion.
• Pair with a white, ivory, or nude hijab for a soft, balanced look.
• Style with flats or loafers for comfortable daytime wear.
• Elevate with heels and a structured bag for gatherings or evening occasions.
• Fabric: Premium nida – smooth, airy, and breathable.
• Feel: Lightweight, fluid, and comfortable for long hours.
• Care: Hand wash cold or gentle machine wash, hang to dry, cool iron if needed.
• Fit: Relaxed modest silhouette with side ties for optional shaping.
• Length: Full length with a graceful ankle-skimming fall.
• Size Advice: Choose your regular size for a naturally flowing fit.
• Insha abaya only. Hijab and accessories are for styling inspiration.
• Nikah and intimate gatherings
• Eid and festive occasions
• Dinners and outings
• Daily wear for those who prefer elevated, comfortable modest fashion
To maintain the beauty and integrity of your purchase, we recommend treating it with care. Simple maintenance practices, such as gentle washing and proper storage, can effectively preserve the longevity of your favorites. We encourage you to refer to the care instructions included with each item, designed to help you keep your purchase in top condition.
Our dedication to excellence extends beyond materials; it encompasses the artistry and craftsmanship illustrated in every piece we create.
Everything we do starts with why
We believe in building better
Real people making great products